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This web site executiveswimmingpools.com had the following on the site, "Add the tranquility of moving water to your pool." We noticed that the webpage said " Extend your home to the backyard." It also said " Turn your ideas into reality. Turn your ordinary pool into extraordinary. Enjoyment for the whole family. Welcome to Executive Swimming Pools. We are a family-owned and operated business with over 30 years of combined experience in the swimming pool industry. Our company proudly serves Charlotte, North Carolina and surrounding areas. By McBryde Web Site Design." The header had Pool construction as the highest ranking optimized keyword. It is followed by custom pools, pool renovation, and spas which isn't as ranked as highly as Pool construction. The next words executiveswimmingpools.com used was swimming pool service. Charlotte was included but will not be seen by web engines.